SAN FRANCISCO, Sept. 17, 2018 /PRNewswire/ -- Today Globant (NYSE: GLOB), a digitally native technology services company, releases its 2018 Artificial Intelligence Technology Business Guide ‒ a playbook for organizations considering investing in AI, complementing its recently launched book, "Embracing the Power of AI." The report found that the majority of decision makers (80 percent) believe AI can make an immediate impact on their business by doing things like enhancing routine tasks and sorting through massive sets of data. However, despite this excitement, many are still navigating what investing entails and how ready they are to implement the technology.
To better understand business perspectives about AI, Globant surveyed more than 650 U.S. senior-level decision makers in marketing, IT and operations about current AI beliefs and goals, and how ready they are to implement the technology.
"As a company assesses its readiness to engage in an AI project, it's crucial for decision makers to build an AI-ready culture," says Diego Tártara, CTO Latin America at Globant. "This means being as agile as the technology they're implementing and having employees willing to experiment and embrace the experience. Companies must also think about their long term goals and invest in AI not because it's trendy, but because it's the best decision for end users' ultimate business goals."
The report debunks common AI myths among decision makers to offer a modern perspective for how the technology can be effective for businesses:
"Getting started with AI may seem like a daunting task, but debunking common misconceptions about the technology proves that it shouldn't be. Although AI is sophisticated, it has the potential to improve every organization," says Juan José López Murphy, AI and Big Data Tech Director at Globant. "Investing in AI doesn't have to be a massive overhaul. Once an organization has the culture and processes in place for AI, they can start small with investments and add in functionalities over time. The ROI will come with hard work and an agile, data-driven approach that evolves over time."
The release of this data comes right as Globant prepares for its fourth edition of CONVERGE, its annual conference that explores the world of AI, taking place on October 25th, 2018. This year's conference will take a look at implementing AI at scale and how AI can be used to further transform an organization.
To download the full 2018 Artificial Intelligence Technology Business Guide and learn about how organizations can implement AI, visit http://mkt.globant.com/AI. For more information on CONVERGE, visit https://converge.globant.com/.
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